So where did Hiroyuki Yamamoto originally come from?
In fact, he has worked mostly with flat surfaces as a graphic design industry art director. Yamamoto’s past work includes graphic designs for CD jackets, photographic exposes, event posters, and other media. In addition to such client-commissioned projects, Yamamoto designed, produced, and sold in overseas markets “WATER PLANET,” an artistic book suspended in water. While his unconventional style of graphic expressionism has been highly evaluated overseas, bringing Yamamoto a number of awards, here in Japan he has been viewed as somewhat of a graphic design maverick. Speaking specifically, the Japanese graphic design establishment unfortunately does not have the tools to measure his creativity. At the same time, however, it seems commonalities exist, suggesting Yamamoto’s pop-style, humor, and entertaining creativeness originate from certain traits that Osaka holds dear as forms of unique creative power.
Of course, Hiroyuki Yamamoto’s endeavors are not limited to the world of graphics. He has also completed various spatial design projects and worked as a producer of events. “Whether I design books or posters, or produce events or spatial designs, for me, what I am doing is basically the same thing,” says Yamamoto. “As a creator, I always want to have fun and enjoy what I am creating. What is important to me is whether or not I enjoy the process of creation. This is more important than whether or not what I create is a commercial success. My greatest pleasure and my motivation comes from the moment when I create something that I really like, and when I get the opportunity to introduce the item in question to the public. It is my goal that I become able to do so as naturally as possible. In other words, my ideal is that I live everyday life as something both vocational and pleasurable. Such a state of affairs would be the most comfortable situation I could imagine.” For Yamamoto, everything he does in living centers on the joy of creation.
